September 25, 2023


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Vendita Technology Hires Dan Heckman as New Chief Revenue Officer – Press Release

TAMPA, Fla.–(Business Wire)–Tampa based technology firm, Vendita, Inc. is proud to announce the addition of Dan Heckman as their Chief Revenue Officer to help continue to grow revenue and add additional revenue streams across their portfolio of solutions.

Heckman has 25+ years in technology sales and marketing leadership positions with large and small SaaS based software companies including packaged and custom software as well as BPO services, creation of marketing demand engines and the development of transformational corporate sales processes from an executive level.

“His extensive experience in the development of strategy in addition to a deep understanding of what it takes to execute against that strategy lends itself perfectly to Vendita’s direction of revenue growth,” said Doug Sullinger, Founder and CEO of Vendita.

Additionally, Heckman has built sales and marketing teams from scratch, transformed large enterprises into solution selling engines and created new methods for added value across multiple sales organizations. He has a keen sense for balancing the art and science of selling with a heavy lean towards science and staying focused on the data analytics of selling. He has worked in small start-up environments as well as multi-billion-dollar global tech companies

“It’s an exciting time as Vendita releases the newest version of MAS and I am grateful for the opportunity to be a part of this transition and growth,” said Heckman. “Building things from the ground up as well as the development of predictable and sustainable revenue models is what I do.”

Now with Vendita, Heckman aims to implement processes and practices garnered from experience in former roles at Microsoft, Juniper Networks, Progress Software and most recently, Chief Revenue Officer of Agdata.

Vendita’s core mission is to empower organizations by transforming their IT experience through cross-platform database automation solutions and licensing services. This collaborative “single pane of glass” focus provides our customers with an industry-leading automation bridge to their next database environment. Visit to learn more.

Daniel Heckman

Email: [email protected]

Phone: (844) Vendita

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