YC startup SockSoho is using data science in a bid to become the “Uniqlo of India”

SockSoho co-founder Pritika Mehta with some of the company's socks
SockSoho co-founder Pritika Mehta with some of the company’s socks

SockSoho co-founder Pritika Mehta with some of the company’s socks

SockSoho is a direct-to-consumer brand that aspires to become the “Uniqlo of India.” The company launched sales ten months ago, starting with men’s socks, and recently completed Y Combinator’s Summer 2020 program. Founded by Pritika Mehta, a data scientist who has worked at companies including TripAdvisor, and growth marketer Simarpreet Singh, SockSoho now has more than 30,000 customers, and plans to launch into new menswear verticals soon.

Before launching SockSoho, Mehta and Singh worked together on MindBatteries, a technology and content IP provider whose corporate clients have included The Times of India, The Economic Times, Mercedes, Infosys, the World Economic Forum and Uber.

The two are relying on several factors for SockSoho’s growth: India’s position as one of the largest and fastest-growing e-commerce companies in the world and the company’s

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