The 6-Figure Tutor: Jay Veal of INC Education


On a Tuesday evening early this summer, Jay Veal fired up his laptop in Dallas for a tutoring session with a teen in Minneapolis. A rising ninth-grader, the girl had excelled with Veal’s support before her family relocated to the Twin Cities, and she wanted a bit more of a boost from her trusted tutor before starting school.

In these days of pandemic-forced virtual learning, the scenario isn’t particularly unusual. But in this case, the tutor is also the founder and CEO of a multi-state, half-million-dollar startup, INC Education, and a new nonprofit edtech venture, Black Tutors of Social Media (BTSM).


Veal’s hands-on approach has helped propel INC Education’s success since its 2015 launch, and his accessibility continues to yield dividends. “Folks like the fact that I’m still involved with students,” Veal says. “They like that they can actually reach out to

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