NEW YORK, Sept. 26, 2020 /PRNewswire/ — Ahead of World Tourism Day on September 27, global agency FINN Partners has released a new report – Domestic Tourism – Recovery Starts at Home. The report highlights 25 of the world’s most innovative and creative campaigns that showcase how domestic tourism is helping destinations recover until international travel returns.
As travel restrictions around the world remain in flux, the impact of the global pandemic on tourism and hospitality continues to weigh heavy. Domestic tourism is returning faster than international tourism and is proving to be the critical lifeline for the global travel industry’s recovery.
Domestic Tourism – Recovery Starts at Home features domestic tourism initiatives from around the globe including: Destination New South Wales’ ‘Sydney Playcation’ campaign, France’s #CetÉtéJeVisiteLaFrance (this summer I am visiting France) incentive, Hong Kong’s ‘Holiday at Home’ initiative, Italy’s Bonus Vacanze (Holiday Bonus), Malta’s voucher