Swag is synonymous with corporate events as companies entice attendees with freebies in return for a chance to demonstrate their product. But handing out promotional gimmicks that eventually find their way into a landfill doesn’t fit well with the open-source culture of sustainability and giving back.
And when developers don’t like something, they change it. So, during the recent KubeCon + CloudNativeCon Europe Virtual event, partners Cockroach Labs Inc., Sysdig Inc. and Instana Inc. switched the gift-giving paradigm, gaining potential customer’s attention by raising funds for STEM charity Black Girls Code.
“From a marketing perspective, it was something everyone on the team felt better about than buying yet another cheap tchotchke to give out. And it ended up being just a roaring success,” said Peter Guagenti (pictured, right), chief marketing officer at Cockroach.
Guagenti and Janet Matsuda (left), chief marketing officer at Sysdig, spoke with theCUBE for a Women