With some colleges opening their doors to students, others opting for virtual learning, and some embracing a hybrid model, students are left under a cloud of uncertainty about their college experience. Now more than ever, as guidelines and decisions continue to change, excellent communication from colleges is essential to ensuring student success. Professors are no longer the only ones communicating with students, and they need clear and timely communication on safety, new procedures, payments, course selection and more. That is why higher education institutions must rethink the way they communicate, and provide the same level of top-notch customer service that parents and students expect from a host of other industries.
Colleges and universities are taking definitive action to attract and retain students, but these efforts have been further complicated by the constraints of the pandemic. In addition, bureaucracy and long hold times have historically