After a riveting four days of online learning and chatroom schmoozing, Brandweek attendees tuned into “Dream Big” on Friday, a midday workshop moderated by the former head of Uber, Taj Alavi, and Rachel Webber, CMO and president, corporate strategy, of Playboy. The two marketing mavens shared how vision boards, victories against impostor syndrome and self-acceptance have allowed them to steer their careers in the direction of their dreams.
Alavi is one of the 230-plus marketing leaders serving as mentors in Adweek’s Executive Mentorship Program and a current adviser on the board of Plenty, an indoor vertical farming startup based in San Francisco. As of last month, she was the senior director of global brand marketing at Uber, before stepping down from her role. Prior to working at Uber, Alavi was the head of global brand marketing at Instagram from 2015 to 2018. She shared during the workshop that she still