Juice It Up! announced the appointment of Carlo Verdugo as Director of Operations and Business Development. An industry veteran with nearly two decades of franchise experience, Verdugo has served in various leadership roles for national chains including Jack in the Box and nearly a decade with Jamba, where he served as the Senior Director of Global Growth. As Juice It Up!’s Director of Operations and Business Development, Verdugo will lead a variety of initiatives supporting Juice It Up!’s strategic growth strategy.
“We are thrilled to add Carlo to our talented leadership team and are confident he will bring an additional level of efficiency to our proven franchise business model,” says Susan Taylor, Juice It Up! CEO. “I had the pleasure of working with Carlo during our time together at Jamba and saw firsthand his many contributions to the brand and its franchisees. He is a passionate, enthusiastic and savvy professional