The Creative Engagement Group launches behavioural science unit led by Guy Champniss

LONDON, Sept. 3, 2020 /PRNewswire/ —  The Creative Engagement Group (TCEG) is launching a behavioural science unit, led by Guy Champniss.

 

Russ Lidstone, Group CEO The Creative Engagement Group
Russ Lidstone, Group CEO The Creative Engagement Group

 

Providing insight and applied psychology thinking to TCEG’s transformative behaviour change programmes, the new unit’s behavioural science team will partner with all areas of TCEG’s strategic divisions.

These include capability development consultancy Cormis, employee engagement consultancy Forty1, Axiom – the scientific engagement and training division and digital learning solutions division, Logicearth.

The unit will also add unique behavioural science insight and models to TCEG’s event and experiential offer through WRG and Just Communicate, as well as its film, digital and immersive technology division – The Moment.

Guy Champniss, TCEG’s new Head of Behavioural Science, is a respected adjunct professor, industry speaker and strategic advisor in applied behavioural science. He joins TCEG from his consultancy Meltwater Consulting, where he

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Wendler: The other education: engagement, sense of family – Opinion – Austin American-Statesman

(EDITOR’S NOTE: Eighth in a series on the reopening of West Texas A&M University in the midst of COVID-19.)

A recent NICHE study found after surveying 20,000 students, 78% said in-person classes were appealing, and 29% found online courses appealing. The findings could be challenged as the survey took place coinciding with the COVID-19 induced explosion of online coursework with no “settling in” time. We see a different world as Labor Day approaches.

It is abundantly clear, however, that students seek peer engagement and varied college-level experiences. This is sometimes referred to as “the other education.” David Brooks’ 2009 New York Times editorial pointed out the nuances of formal, classroom education and the life-situating experiences occurring alongside of that during the university years. His personal story shares the impact of Bruce Springsteen as a “second education.” I call it “The Other Education.”

Brooks’ credit to “The Boss” is a moot

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