The Democratic House campaign arm is dropping $9 million on an effort to educate voters on their options for casting ballots this year.
The investment by the Democratic Congressional Campaign Committee (DCCC) will span 50 competitive House districts nationwide and will use mail, text, phone and digital outreach to urge voters to create a plan for how they will vote either in November or ahead of time.
In addition to laying out options for voting – by mail or in-person – the program will also focus on educating voters on any changes to election laws and procedures.
The seven-figure operation comes in addition to an existing $10 million earmarked for fighting legal battles surrounding voting rights and ballot access.
The investment in voter education comes as states prepare for an expected surge in mail-in and absentee voting