China’s TikTok, Douyin, says it created 36 million jobs in the last year, with lots of live-streamers



Live streaming has surged in popularity in a post-coronavirus China. Image: Screenshots from Douyin, Taobao


Live streaming has surged in popularity in a post-coronavirus China. Image: Screenshots from Douyin, Taobao

Short-video platform Douyin, the Chinese version of TikTok, says it created 36 million jobs domestically over the year-long period from last August in the video and live-streaming sector – one of the few areas where employment is flourishing in the nation’s challenging post-coronavirus labour market.

Among that total, about 20 million are individual content creators and live-streaming hosts, while 8.6 million came from their team members. The rest were from Douyin’s corporate accounts and multichannel networks that help manage and market multiple accounts, according to a report published on Wednesday by the company in partnership with Renmin University.

The report, the first of its kind from a short-video platform, shed some light on the country’s rapidly expanding live-streaming industry that has seen much stronger demand for new hires this year after the pandemic hurt both

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