Colleges, universities should watch Google career certificate program

  • Google’s new Career Certificates program is changing higher education by offering a new alternative to traditional university degrees.
  • Students are now facing an increasing number of options for higher education and universities will need to decide how to adapt to a changing market. 
  • Adam Weinberg is the president of Denison University in Granville, Ohio.
  • This is an opinion column. The thoughts expressed are those of the author.
  • Visit Business Insider’s homepage for more stories.

 

Google recently announced its Google Career Certificates program, and it’s making waves in the pond of higher education. Among its other ambitious undertakings, Google is starting to act like a university, offering short, profession-specific credentials that can be completed in as little as six months.

Want to become a Data Analyst or a UX Designer? How about a Project Manager? Google Career Certificates provides a pathway to these well-paying jobs — no college degree necessary.

Don’t

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