LONDON, Sept. 3, 2020 /PRNewswire/ — The Creative Engagement Group (TCEG) is launching a behavioural science unit, led by Guy Champniss.
Providing insight and applied psychology thinking to TCEG’s transformative behaviour change programmes, the new unit’s behavioural science team will partner with all areas of TCEG’s strategic divisions.
These include capability development consultancy Cormis, employee engagement consultancy Forty1, Axiom – the scientific engagement and training division and digital learning solutions division, Logicearth.
The unit will also add unique behavioural science insight and models to TCEG’s event and experiential offer through WRG and Just Communicate, as well as its film, digital and immersive technology division – The Moment.
Guy Champniss, TCEG’s new Head of Behavioural Science, is a respected adjunct professor, industry speaker and strategic advisor in applied behavioural science. He joins TCEG from his consultancy Meltwater Consulting, where he