The COVID-19 pandemic has shifted priorities and rewired behavioral patterns for many individuals in the past few months. These changes, however, are most pronounced among Gen Z (13-24-years old individuals) who have taken this health crisis in their stride and quickly adapted to their new lives — swapped classrooms with screen time, dealt with an uncertain exam calendar, and given up on night outs or evenings with friends. Many of them also went out bravely into a barren job market this year.
A recent study conducted by Ipsos, a multinational market research company, along with Isobar, the digital agency of Dentsu Aegis Network reveals how this pandemic made Gen Z shuffle their list of priorities and put their health and family ties above money or career in these trying times.
Generation Z, for those of you who do not know, includes those individuals who were born between 1995-2015. They are